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Origins is a bold new fashion label presenting a mixture of original, handpicked and vintage items. Origins has a strong female message, and is targeted towards a young audience.
Using key words which reflect the brand I developed a bold design for the label, using bright colours, gradients and a hand drawn logo.
Colour, originality, creativity, experimentation.Branding, Graphic Design, Typography2013 -
The Birmingham Beer Bash is an independent craft beer festival taking place in Digbeth in July.
I created the logo for BBB, based on the concept of Birmingham cubed. The logo was hand rendered from initial idea sketches I generated.
I designed the logo in a way so that it can be used for multiple purposes, such as in a pattern, and as a hexagon, for use on beer mats for promotional purposes.Branding, Graphic Design, Pattern Design2013 -
Client: SARC
for Central Midlands CSU.
One of the most challenging visual identities I’ve worked on, due to the sensitive nature of the subject. I worked on several concepts based on the idea that the SARC is there for support and new beginnings.
The logo is an abstraction of ‘the sun coming up behind hills’, and rather than having an obvious green, I chose teal as the main brand colour based on the symbolic charity ribbon for rape victim support charities.Branding, Graphic Design, Pattern Design2013 -
Visual identity and programme design for Art SOAK, a local arts festival that takes place annually across Stirchley, Cotteridge, Billesley, Walkers heath and Druids Heath.
The concept is based on the 'soak' aspect of the festival name, and paint droplets, with it being an arts festival.
The droplet graphic device is used throughout the festival programme design, as a device for holding event images, through to pins on a map.Branding, Graphic Design, Print Design2013 -
Whilst at University, I started FAKE with a friend, fashion stylist Sophie Benson. FAKE is full of creative stories and poetry, beautiful illustrations and innovative fashion editorials. It promotes graduate designers, illustrators, photographers and more, giving readers something beautiful to look through and interesting to read. We have a 'black book' of contributors available on our website.
I have a number of roles within FAKE, including but not limited to overarching visual identity and design, magazine curation and collation, illustrator and writer commissions, handling print and distribution, social media and blogging.
We sell FAKE online and in a few independent stores and galleries across the UK including Magma Books Manchester, Leeds Gallery, IKON gallery Birmingham, Old Fire Station Oxford and Fruitmarket Gallery Edinburgh.
Below are some pages from FAKE's brand guidelines, as well as photos of the magazines and events held by FAKE.
For FAKE's website please visit www.thatfakemagazine.com.
Sophie's portfolio is www.sophiebenson.comCreative Direction, Graphic Design, Print Design2012 -
For almost two years, I have been volunteering for the Stirchley Community Market. I am officially the Secretary and Marketing Officer. But working in a small team of four, I picks up other roles including design work (as seen below) and organising volunteers for flyer distribution.
I commissioned local artist and illustrator Carla Smith. The designs are in line with the seasons, so between us we chose colours and illustrations to suit the design and purpose of the flyer appropriately.Graphic Design2013 -
Be Heard Birmingham is a service for Birmingham citizens who would like to get involved in decision making in the city but do not know where to start. It is a website which lists a wide range of meetings, forums and organisations through which community members can channel their views and opinions.
I developed a logo based on the concept of developing conversation between citizens/community, organisations, and the public sector services.
https://www.birminghambeheard.org.uk/
Client: Birmingham City Council
Agency: Central Midlands CSUBranding, Graphic Design2013 -
I commissioned illustrator Rebecca Abell for The Gentlemen Press' first publication 'Objection to Perfection' - a collection of short stories written by young writers. The client requested an image that represented the feature story in the book, 'The Tiger & The Bushbaby'.
I designed the front and back covers with spine, and promotional material.Creative Direction, Editorial Design, Print Design2012 -
Logo design and core stationery elements for creators of educational apps for learning, edupreneurs.
Here I've shown a bit of my design process, an insight into how I get to my finished work.
Client: edupreneurs
Agency: Clarke AssociatesBranding, Graphic Design2013 -
Birmingham CrossCity is a clinically-led organisation with the aim of improving health and health care within its local communities and across the city of Birmingham.
This is brand identity, concept, development and finished work created working with the design team at Birmingham, Black Country and Solihull Commissioning Support Unit (Central Midlands CSU).
The aperture logo works as a stand alone graphic device for Birmingham CrossCity CCG, and alongside the NHS brand. The aperture breaks up into 10 segments for the Local Commissioning Networks, with each of the colours and shapes representing the different areas.Branding, Editorial Design, Graphic Design2013 -
I was approached to create a visual identity for a young new music PR company in the West Midlands. I created a bold design, with hand drawn illustrative assets that can be used across the design as a subtle pattern.Branding, Graphic Design, Illustration2013 -
I was invited to join Birmingham Royal Ballet's Pointe Blank #2, which is an exhibition of responses to the ballet 'Hobson's Choice', with artwork created by Birmingham based artists, designers and illustrators.
Hobson's Choice is, in it's absolute simplest terms, a ballet about a tailor. A 'Hobson's choice' means, a free choice in which only one option is offered, in response to this, I decided to created a repeat pattern with a single line drawing of a shoe.
My minimal design had a few little details hinting at different aspects of the ballet, such as the little moustache at the bottom - this is because Hobson's Choice is known as the most 'moustached' ballet by Birmingham Royal Ballet.
Hobson's Choice is based on Harold Brighouse's play of the same title and dedicated to de Valois: For Madam—an ‘English Ballet’.Graphic Design, Illustration, Print Design2012 -
I was approached by The Warehouse Café to give a new visual identity to the vegetarian restaurant. I used earthy, wholesome colours reflecting seasonal food, and the brand history of The Warehouse Café (who shared its venue with the Birmingham Friends of the Earth for over 30 years.) Unfortunately TWC is going through a hiatus and the project is no longer active.Branding, Graphic Design, Interior Design2013 -
Client: Arts & Business
Agency: Clarke Associates
I was commissioned to design the e-invite, postal admission card, name badge, events programme and design elements for signage and presentations at the 34th Annual Arts & Business Awards (which are in partner with Jaguar Land Rover.)Editorial Design, Graphic Design, Print Design2013